Most automation pitches ask you to believe a percentage. This one asks you for four numbers you already know, and hands the arithmetic back to you so you can check it.
The Revenue Leak Finder does one thing: it estimates the revenue sitting in the gap between the leads you pay for and the jobs you book. No efficiency multipliers, no productivity indexes, no assumptions you cannot see.
It takes about sixty seconds. This post is the slow version, so you know exactly what it is doing before you decide whether to trust it.
The four inputs
Four inputs. Every one of them is a number you can find in ten minutes.
1. Inbound leads per month
Every inquiry across every channel: forms, calls, chat, marketplace, referral. Count inquiries, not conversations. Most owners undercount this by a third because missed calls are invisible, which is exactly why the missed-call count matters.
2. Average job value
Total revenue divided by jobs completed, over the last ninety days. Use the blended number, not your best month and not your flagship install.
3. Current close rate
Jobs booked divided by inquiries received. Not jobs divided by quotes, which is a much prettier and much less useful number.
4. Median time to first reply
From inquiry to your first outbound message. If you do not know it, take fifteen leads from last week and time them by hand. Almost nobody guesses this correctly, and the gap between the guess and the truth is usually where the money is.
A worked example, line by line
Here is a real-shaped example, worked through the way the calculator does it.
| Input | Value |
|---|---|
| Inbound leads per month | 80 |
| Average job value | $850 |
| Current close rate on inquiries | 18% |
| Median time to first reply | 3 hours |
Today that is 14 jobs a month and $11,900 of booked revenue. Now the model changes two things, and only two.
The three inputs people get wrong
Lead count, almost always too low. Missed calls, abandoned chats and marketplace leads that went to a personal email rarely make it into the count. Pull the call log before you answer this one, because the correction usually adds twenty per cent.
Close rate, almost always too high. Most owners quote their quote-to-job rate, which might be 55%, rather than their inquiry-to-job rate, which might be 18%. The calculator wants the second one, and it is a less flattering number by design.
Reply time, almost always guessed. Owners guess twenty minutes and measure three hours. This is the input where the gap between belief and reality is largest, and it is also the input the whole model is most sensitive to, so spend the ten minutes and measure it properly.
How to argue with the number
Now the part most calculators skip. Here is how to attack the number, because a figure you have not attacked is a figure you will not act on.
Attack the close rate first. If you do not believe 18% becomes 26%, put in 22% instead. The gap drops to about $2,900 a month, which is still $34,800 a year for a fix that takes a fortnight to install.
Attack the lead count next. If you undercounted inquiries because missed calls never got logged, the real gap is larger, not smaller. That is the correction that usually goes the wrong way for comfort.
Then check the ticket. Average job value pulled from a good quarter will overstate everything. Use ninety days, blended, including the small jobs.
Never make a claim without a number, and never leave a number without a next step.
Run it with your own four inputs, then argue with it. If the number survives your worst-case assumptions and is still worth more than a fortnight of work, you have your answer without needing to trust anybody's percentage.
