Systems that run the whole business.
I bridge the gap between customer experience and complex technical automation, designing scalable client journeys, sales pipelines, and operational systems that optimize efficiency. Front end to back end, wired to run itself.
Front end to back end. The whole system.
A rare end-to-end operator who has worked every layer of a business, from the customer-facing front end to the back-office back end. A decade in the BPO and call-center world, spanning B2B and small-business accounts (GoDaddy, Pivotal Payments), built deep fluency in the entire business infrastructure.
At Pivotal Payments, a payment processor, I owned Loss Prevention (risk, collections, and underwriting), learning exactly how money, merchants, and fraud move through a company. That front-to-back perspective is what makes the CRM and automation systems I design today genuinely fail-safe: I've lived every stage they touch.
Beyond the work · the human behind the systems
Core competencies
CRM & Automation
Email Marketing
Operations & Systems
Integrations & Tools
Technical & Deliverability
Local Marketing & Leads
Tools I architect with
Mapped across the full funnel: attraction, nurture, conversion, retention. Pick a layer.
A decade of building systems
From front-line customer conversations to back-end risk, collections & underwriting, across B2B and small-business accounts.
Selected architectures
Case snapshots from the Strategic Systems Blueprint: the logic behind reliable, self-running operations.
Dual-Engine AI Protocol
Bridges CRM logic and AI-agent development: Engine A (CRM management) → a QA testing filter (stress tests, prompt refinement, bug documentation, SOPs) → Engine B: reliable, stress-tested operations deployed to live clients.
ServiceTitan & Chiirp Integration
Customer schedules via AI → Chiirp validates webhook data mapping and job-type config → anomaly detection flags scheduling conflicts and intervenes → verified appointment sync pushed securely to ServiceTitan.
Marketing Ops & Deliverability
Front-end campaign execution (email/SMS promos, YouTube podcast production, coach content) paired with back-end deliverability: SPF/DKIM/DMARC/MX for Outlook, sync-failure resolution, domain-security monitoring.
24/7 Operations & Analytics
Real-time monitoring of drilling parameters and surface data with anomaly escalation; ISO/HSE-compliant documentation and audit readiness; cross-functional alignment across executive and field teams.
Full-Funnel Deployment Matrix
Strategic technology mapping across Attraction, Nurture, Conversion, and Retention: CRM & funnel, integration & automation, communication, and field-service/ops layers, each with the right tool for the job.
Closed-Loop Operations Ecosystem
Four connected quadrants (CRM & automation, email marketing, integrations & tools, and operations & systems) designed to feed each other in a continuous, self-correcting loop.
Client Testimonials
Working with Jocel has help me to better understand the Systeme platform better and what I appreciate most was her kindness and patience as she helped me to set up my business.
I find Jocel to be very supportive and knowledgeable in her field of computer technology.
She is a great person to work with and to have on your team. She's a real team player. I would recommend hiring her.
Working with Jocel helped me to maintain focus on my main work because of her relentless service, and what I appreciated most was that she does not give up at all on challenges like exception cases when helping address an issue, she is very resourceful in her pursuit of a good solution.
Let's architect your operations.
Available for freelance consultation, systems architecture, and marketing operations. Tell me where the business leaks efficiency, and I'll design the system that fixes it.