Updated
Passion Projects
Hi, I'm Jocel. This is where I show how I work: what I build, what I test, what I'm learning and where I'm heading next.
Tools, processes, marketing and technology that work together, so business owners can use technology without feeling overwhelmed.
"Technology should empower people, not overwhelm them."
I understand both sides of a business: the customer-facing front end and the operational, technical back end. That is where most systems break, and where I build.
In technical support at GoDaddy, customers kept asking the same question: how do I get found online?
That question became my focus. Ten years in the call center also taught me what it feels like when nobody offers backup or guidance, so I stay hands-on with every client.
My core offer for HVAC businesses. Every piece is anchored to the company name, one service and one location, so search engines and AI assistants can find the business, read it clearly and get its facts right.
I'm a business partner here, building the whole online side end to end: booking flow, calendar booking, email marketing and order-to-delivery.
Next: email campaigns from November, then ads through Valentine's season
Every project gets a blueprint: how it was built, how it flows, and how I proved it works. Documentation first, then the script, then a recorded walkthrough.
Built when my content calendar got messy. One place to organize my content and goals, with full visibility.
An SMS campaign that routes leads and books appointments on its own.
An AI agent for after-hours coverage and speed-to-lead.
A full stress test run at easy, medium and hard difficulty, with every run recorded.
A weekly organic content cycle anchored to one service and one location, tested on workwithjocel.com first, with a recorded walkthrough on YouTube.
Google Analytics tags and data layer set up on my own site, so traffic turns into real insight.
Dashboards show the view. The agents I'm building act on it, like an executive assistant that checks, posts and reports.
Creates and posts content for me.
Checks all my Make.com scenarios every Friday to confirm they are active and issue-free.
What's new in LLMs, AI agents, automation, marketing, local business and SEO.
Planned 1 month ahead, then automated.
Let's build something that works for you.
Book a Strategy Call